Bleats Report #1 - Zag with Brand Collabs

Gone are the days when a baby biting his brother’s finger would be the global viral sensation. Pop culture that goes across audiences and geographies are becoming less and less common. In its place is the rise of the nichification of culture where subcultures are becoming the new norm. 

Due to this, brands are asking themselves how they can activate these subcultures and connect with them in an authentic way.

One of the answers lies in utilising collabs. 

In this report, we unlock the different objectives behind each brand collab that can help your brand stand out or fit in, discuss what makes a successful brand collab, and highlight some potential pitfalls you should avoid.